This review isn't necessarily for only this W&S location, though I have been to each several times. Mostly, this is for the W&S chain in general, most particularly their State Fair Park bike sale.

Your mileage may vary, depending on what type of bike you're looking to buy, but for most, the State Fair Park sale is pretty much a joke. We found that if you want a low-end bike, or a high-end bike, they may have a good selection. But if you want a mid-range bike, their selection was very poor. They said "we didn't get too many of those in this year at all"?!?! On the bikes they have, they will give you between 3%-10% off MSRP. I had already done my research and knew that about any other bike shop in SE-WI (or anywhere else) will give you more than that every day! Even on their "lowest price of the year", they were more expensive than any other shop's daily price!

Customer Service

When visiting the Brookfield store (and the other W&S locations) on several occasions to shop for various bikes for myself and my wife, and to pick up a few accessories (they are very close to where I live, so very convenient, though overpriced), I spoke with several salespeople. Their range of knowledge (or honesty) varied wildly. One was extremely knowledgable, another quite knowledgeable, and a third barely knowledgeable at all. He seemed to be guessing at answers, and gave me inaccurate info a few times (he told me one frame was cromoly, but when I checked after he walked away, it was not). Overall, if you don't already know the answers, I wouldn't trust their answers without double checking yourself, because you simply can't know what you're going to get in the W&S shops.

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Summary: The W&S stores are a small chain, and you're going to notice that in all aspects. Their prices will be higher than elsewhere in almost all cases, they're not always going to know what they're talking about, and oddly, depending on what you're looking for, selection isn't going to necessarily be as good. Honestly, other than convenience, I can't think of a single reason anyone would want to shop at the Wheel and Sprocket stores when there are much better SE-WI bike shops. I'd personally avoid them all like the plague.

They have a great selection of bikes and gear. If they don't have your size bike they will order it and get it for you.

Customer Service

They have lost their customer service edge to where I would rate it as poor.

The bike I bought was the 4th Trek from this location. Something was different on this bike though. When I went to pick it up I felt like I was rushed out the door. I knew the bike I wanted so all they had to do was order it.

When I went to pick it up there was no upsell on if I needed any accessories. I spent an additional few hundred dollars on accessories but the clerk didn't seem to have a lot of knowledge.

I have had a lot of problems with the bike not shifting right, brakes rubbing etc. I took it back 2 times and each time was slightly better but I still wasn't comfortable.

After putting 13 miles on the bike it still wasn't right. I ended up at another LBS looking for some parts and paid them to do a tune up. Again the bike is brand new. They found both wheels weren't trued, the rear cassette was loose, brakes not aligned etc. I'm now happy but disappointed in W&S. Probably the last bike I will have bought from them. If you want customer service you won't find it at this location.

They seem to have most everything I have ever needed but prices are way on the high end. Recently asked about wireless bike computers and of course the brands they sell are perfect and never have had complaints about loosing signal etc. This is the opposite of the online reviews. Seem they are geared to sales and that's it. I usually see what I want, then get it from Ebay for a heck of alot less.

Customer Service

My experience with customer service was good. I was having a problem with the derailer and they fixed it quickly and at a reasonable price.

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I bought my Giant Iguana from them 20 years ago and with a overhaul by them every couple of years it works great. Don't buy much due to prices. Great place to browse.

Well layed out. Plent of bikes but limited large and x-large frames. They sell 29er bikes but don't carry tires for them????? Prices are on the high end. Don't try to special order because it will cost you a premium compared to other places thats if you even get what you ordered.

Customer Service

Non exsistent. When you get help they are clueless about anything but the basics. The shop seems to have a lot of turnover. If you come in for some emergency repairs they are quick and capable. If you want any technical repairs it's a crap shoot on wether they will get it fixed or not.

Cory The Bike Fixer. Great shop to say the least. Their service is excellent and they are more than willing to show you whats wrong with your bike on a personal level. I never feel pressured into doing anything, and they always explore all of the options. They carry A wide variety of bikes including Jamis, Giant, Kona, Elsworth, Calfee, and much more. I really enjoy their shop because they always have the lowest prices in town. Keep it up Cory!

Just like the other reviews said, the shop is well layed out and there is a huge selection of Trek and Giant. I also had a problem with the service area, two specific experiences 10 years apart. The first was in 1997 when I bought a Marzochhi Bomber Z2(oil and spring) which was at the time the top of the line cross country fork in all the magazines. I took my bike in for service and when I came back the shop told me they couldn't find where to put in the fork air......how could a shop full of techs not know about cutting edge products?? The next experience was in 2006 when I bought a Trek from them with a Fox F80X, I inquired about this fork and another that I thought came on the bike stock. Once again none of the techs in the shop knew anything about the F80X..I mean nothing.. Even though this fork is another huge step in technology with its intertia-vlave and once again ranked at the top in all the reviews.

Customer Service

I also had the same experience with customer service... not willing to go the extra step.. like I was a bother to help. I guess I just need to go elsewhere. The techs should really know about new products and technology. Disappointed customer.

If you want a Trek or Giant, this place has an awesome selection! If you want anything west coast forget about it! The building itself is really nice, but their prices aren't. Everything seems to be overpriced especially special orders... For example I was looking to get some X9 trigger shifters, and they came back with a price of $195. I can get triggers and rear derailer for $135 online. They usually don't have anything in stock for anyone looking to do some hard urban or light freeriding. Its pretty much a XC or Road bike shop.
Their ebay section of the business is awesome, because their prices are really nice, and I can go pick it up from the shop 5 min away from my house.

Customer Service

Like everyone else has said, its bad! It's like pulling teeth to try and get someone to answer your questions, or help you out in the tech area. All I wanted was talk to them about my new wheelset, and there were 3 people working on bikes that looked at me several times. It was like they were pissed off that I was there willing to spend money to have them work on my bike...

Good selection

Customer Service

Usually theres 5 employees standing around talking to each other and dont seem to willing to do anything else. Bike mechanics are not very helpful either. Wheel and sproket in Appleton and Oshkosh are a different story. Great customer service, I just bought a trainer from the Oshkosh store and they got me a great deal on the trainer,tires,block and actually where friendly,and showed me how set it up.

This is a well organized and large shop. You can find almost anything you might need or want. Prices are standard for most larger shops, you can find some good deals but most of it is priced about right or a little high. Maintenance seems good, I do my own so I can not speak from personal experience but those having work done generally seem happy. The Wrenchs seem like they know what they are doing.

Customer Service

The staff is not always the most friendly or helpful. Several times I have run into people either unwilling to help or trying to help when they know nothing about what I am asking. I am not sure which is worse...

Just a warning when it comes to special orders from this shop. Do Not Do It! If they have it in stock and the price is right I would not hesitate to do business with them. However, if you need to order something I would stay away. I recently spent a month and a half messing around with them on an order that I eventually cancelled and recieved from a different source in less than 36 hours!!!

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I am sorry but a bike shop should be about service and the joy of helping fellow cyclists. To me this shop is just a large bin of parts that you must sift through to find what you want, not the comfortable shop with a great staff that you go to in order to talk and drool over rides or new components.